Social media mogul Shane Payne lives in a fame-soaked eccentric dream. But getting everything he wants the second he wants it has taken its toll, and even once thrilling events like full combat fire-luge racing with tigers doesn't seem to pack the excitement is used to. At the end of his rope, Shane comes up with a plan- one he hopes will offer that new thrill he so desperately seeks. Taking to Instagram, Shane announces that he’ll give half his fortune away to whoever can find a golden smartphone hidden somewhere on Earth. 15 Instagram posts over 15 days will offer clues to the location of the prize. The madness reaches a new global fever pitch in this mad mad mad mad reimagining of a classic tale with a socially relevant twist.