Orange is the New White

If there’s one thing that’s become clear, there are waaaaaaay more wacko conspiracy enthusiasts out there than previously thought, representing a massive untapped market.  This group gobbles up online content like it’s going out of style.  And frankly, if they can so readily be convinced that earth’s only defense against an all-powerful ring of satanic pedophile overlords is an out of shape former game show host exhibiting early signs of dementia, well, swindling them out of a few bucks for a digital movie purchase should be a breeze.  Our hunch is that highlighting the all-white cast in the marketing campaign is probably enough.  Are we proud that we’re resorting to this?  No. But maybe it’ll steer a few bucks away from other horrific causes.